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Customer Insights

Customer Insights Overview

A couple weeks ago I had a chance to attend the Customer Insights In-a-Day workshop up in Redmond. I walked in knowing a little bit about what Customer Insights was, and I walked out having created unified customer profiles from four disparate data sets which showed customer-level activity across all…

A couple weeks ago I had a chance to attend the Customer Insights In-a-Day workshop up in Redmond. I walked in knowing a little bit about what Customer Insights was, and I walked out having created unified customer profiles from four disparate data sets which showed customer-level activity across all…